We are big fans of Patagonia’s products. So when we ran across Yosemite Sams, an article in the Journal, which talks about how Patagonia’s founder went from eating cat food out of cans to running one of the most successful outdoor clothing companies, we were excited.
As the image above shows, being on your own can be scary. This is especially true in today’s world, which is full of turmoil in the Middle East and the horrible events of Japan. And so the story of Mr. Yvon Chouinard going from eating cat food to running one of the most successful outdoor product companies in the world — Patagonia, which is now based in Oxnard, California — is well needed. His story, and those of others like him, is an inspiration to us all — especially those who are striking out on their own in these trying times.
Industrialization has brought us immense wealth and free time. But at what cost? University of Chicago professor John Cacioppo explores the hidden costs in his book, Loneliness, which is featured in The Nature of Loneliness.
As is more fully set forth in the article, we are mammals. We need physical connection with others as much as we need oxygen. And yet while we have become more virtually connected in today’s globalized economy, we have also become more physically isolated. People date online, do business online, and virtually live online. We have moved from the country, to the city, to the internet. Mr. Cacioppo has some very provoking thoughts about the costs of such virtual connectivity — and isolation — on our health. Workplaces who foster more physical networking and collaboration among the team often increase productivity. Perhaps that is why internet companies — such as Google, Facebook, and the like — are so successful. By collaborating with one other, their members feel more like part of the team that has a common purpose.