Trademarks have gotten some press. Recently, The Wall Street Journal ran an article about a dispute between Italian restaurant owners in Dallas over the word “Carbone’s” for their respective outposts.
What happens when one owner registers the mark before others?
Whether you own your own business or invest in a market, naming is important — and costly. If you launch a brand and invest in its goodwill without knowing the trademark landscape, your business can be sued and stopped.
Find out more in this article I wrote for the National Federation of Independent Business.